How to set up the product finder

The Product finder is a guided quiz that asks a few questions, then recommends matching products. It opens in a pop-up from a button on its own page.

The product finder quiz open on the storefront

The finder builds its recommendations from your collections and storefront filters. Set those up first — group the products you want to recommend into collections, and turn on the filters you want to ask about — using Shopify's free Search & Discovery app.

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Step 1 — Add the Product finder quiz block

In the theme editor, open the section where you want the finder and click Add block → Product finder quiz. It arrives with a few sample steps ready to edit — select the block to see its steps and settings.

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Step 2 — Build the first question from a collection

The first step is a Collection filter: each answer is a collection, and picking one narrows the recommendations to that collection's products. Add the collections you want to offer as answers, then write the question heading.

Building a Collection filter question in the product finder

A Collection filter step with no collections is skipped.

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Step 3 — Add the rest of the questions from filters

Every other step is a Finder step, driven by one of your storefront filters (size, colour, activity, and so on). Enter the filter's name and the question heading, then use Add step to add more and drag them to reorder.

Matching the filter name

The Filter name must match a live storefront filter exactly

1. Find the name — in Shopify Admin → Search & Discovery → Filters, copy the filter's Label exactly as listed (for example, Activity).

   

   The filter labels listed in the Search & Discovery app
2. Enter it in the step — paste that label into the Finder step's Filter name field. The step then offers that filter's values as the answers.

   

   Entering the filter name in the Finder step

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Step 4 — (Optional) Capture emails before the results

Turn on email capture to show a sign-up screen just before the matches, with its own heading, text, and consent message. Shoppers who sign up are added to your Shopify customer list — you'll find them under Shopify Admin → Customers — and, when consent is enabled, recorded as accepting email marketing. Their quiz answers and top product matches are also saved to that customer's Note field, so you can see what each shopper was looking for. Anyone who prefers not to can skip straight to their results.

Email capture screen shown before the product finder results

Collected emails are stored in Shopify Admin → Customers. Check that your store's marketing consent settings meet local rules such as GDPR or CAN-SPAM before collecting emails.

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Step 5 — Set up the results screen

Under the quiz's Result settings, write the results heading and supporting text shown once the shopper finishes.

The product finder results screen with recommended products

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